I blog a bit and as a result, people share my writing on Twitter. I use Tweetdeck to surface these mentions, creating custom columns to search for tweets that contain “ryanhoover.me” or URL’s to guest posts I’ve written on PandoDaily, for example.
In return, I reply to each and every…
One of my lovely customers sent me a message today with this link.
And here is my United/World of Love line:
My heart sank a little bit. The World/United States of Love line that I created is one of the reasons that I was able to quit my full-time job. They even stole the…
Third-Party Apps No Longer Required To Create Facebook Promotions (and Why This Is a Terrible Idea)
Yes, Facebook has changed it’s Terms of Service so it’s no longer requiring promotions be run via a third party app. You can run them on your Timeline/Wall, and you can use “comment to win, Like this photo to win” and you can do “the comment with the most Likes wins”, etc.
Is this easier for a business or brand to execute? Yes.
Should they run contests like this? No.
Here’s why you should not run a contest without a third-party app:
- Your Wall is not Like-gated - you can’t actually grow your Likes (which is the point of running contests.)
- You can’t capture any fan data (i.e. simple survey questions and their ability to generate HOT, qualified leads for a business.)
- You can’t grow your email database.
- You can’t leverage the power of referral features.
- You can’t drive to retail with a special “Thank You” offer or coupon.
What you will get is more comments, likes and shares on your Page, which will lead to an increase in PTA (People Talking About This). This positively impacts your visibility in the Newsfeed, ensuring that your fans will see your future posts.
But wait…your contest wasn’t Like-gated. So all of these fans that just commented on your photo won’t see any of your future posts anyway. This makes your usage of Facebook as an effective marketing platform…totally pointless.
And how will you let folks know about your future contests if they’re not your fans? You can email them…oh wait, you didn’t capture their email address so you can’t do that either.
Since your “comment on this photo to win contest” didn’t leverage the power of referral features, no one was incentivized to share it with their friends, allowing you to grow your reach far beyond your current fan base. Think about it: if you have 100 Likes and each of those people have at minimum 300 friends, that’s 30,000 potential folks that could’ve been exposed to your contest and become fans of your Page.
But I have all of these comments! Look at all of the People Talking About This! My engagement is through the roof!
Since you didn’t capture any fan data you have no way of knowing the demographics of who commented or pertinent info relating to your business, such as their interest level in buying one of your products in the future. Now that is actionable ROI.
The bottom line is that this benefits Facebook far more than it benefits any business owner or brand. Facebook gets the traffic, Facebook will get the engagement, and after the contest is over you are left with nothing but a bunch of comments on your Wall.
What good are comments if you can’t do anything meaningful or learn more about the people that actually posted the comments? I’d love to hear your thoughts about this as well.
This is my JAM. Dance with me.
We’re happy to announce you can now search for your own pins. This makes it easier to rediscover stuff you’ve pinned.
Here’s how it works:
When you type a word into the search bar — like San Francisco, beaches or BBQ — you can filter results by clicking “Just my pins”. We’ll show you…
I made a standing desk for under $25
Super cheap, super easy. I used this guide and headed to Ikea with my husband. What do you think?
My only tip would be to put some items behind where your laptop/monitor will sit to help counter-balance the weight of the keyboard and mouse.
Bandsintown Blog: Listen to New Artists, Then See Them Live with New Bandsintown Concerts for Spotify
So this is pretty much awesome - a concert calendar based on who you listen to in Spotify. This will be life-changing for me.
We’ve listened to your comments and input and now, we’re delivering by releasing our new Bandsintown Concerts for Spotify app, the most comprehensive and easy-to-use concert app on the service. We’ve always given our users great live show recommendations based on their previous listening…
What a fun video produced by K5 News, KING-TV (Belo) in Seattle, WA.
This is the type of stuff that can be a game-changer for media companies and the social web.
Smart usage of popular trends like auto-tuning and YouTube montages are a great way to spread your brand message in a new, fun and interesting way.
The fact that this was also BRIEF (1 minute) and entertaining means people will watch and share - the ultimate goal is having this spread virally. You can’t force that - you can only inspire it.
Nice work! Did it make you want to dance?
This is a great example of a radio station, Radio 94.7 in Sacramento (Entercom) building upon the concept of newsjacking by using original imagery created by the station (as opposed to just stealing an image online like everyone else) and integrating that with a piece of curated content that perfectly aligns with the station’s brand and it’s fans.
Original imagery like this that naturally inspires social shares because it is the type of image that others would want their friends to see as a reflection of who they are and what they believe.
Study: Radio Station Listeners Love Contests
Kassof reports that while the majority of listeners are unaffected by contesting one way or the other, 40% of radio listeners between the ages of 18 and 64 say a contest makes the station more interesting to listen to with just 3% reporting it makes the station less interesting.
…contests can be a real edge for a station, and for traditional radio in general.
It’s true that contests have no impact on the majority of listeners’ interest in a station, or how much they listen to it. But there remains a substantial percentage that are impacted by contests, and in an overwhelmingly positive way.
34% of the respondents stated that a contest might make them listen to the station more with only 2% saying a contest would make them listen less.