Great insights from millenials on Instagram.
By Alison Hillhouse, MTV Insights
The 8th deadly sin according to Millennials…“trying too hard” in social media, especially when it comes to photo sharing.
Posting requires a careful balancing act between presenting a good version of yourself but not trying too hard…. between revealing your personal life but not overdoing it… between capitalizing on share-worthy opportunities but not taking too much advantage of them. Getting the balance wrong can impact your social standing, particularly among teens who tend to over-analyze every move peers make.
When asked about the most “predictable” Instagram behaviors right now, our panelists told us about instances in which peers were trying just a little too hard to look good, get likes or paradoxically, appear casual. At MTV, we refer to this as “Predictagramming.”
Our panelists have shared with us some of the latest Predictagrams that have saturated their feeds and gotten under their skin:
- “Posting photos that make you wonder ‘who is taking your pictures?’ Like photos of you ‘candidly’ brunching, behind you as you ‘walk’ down the street as your Loubotuins flash me, etc.”
- “When people COMPLAIN & BRAG in the same sentence or post, for example: ‘It was a really tough decision, and I hated having to turn down some great job opportunities… even though I could graduate in 3 years, I’ve decided to stay and do all 4.”
- “On-purpose ugly selfies with downgrading captions because people are trying to get compliments”
- ”When people use all the filters it’s obvious and embarrassing, especially for a selfie”
- “One of my biggest pet peeves is when girls do their boyfriends for #mcm (Man crush Mondays)… as if we didn’t already know you had a crush on this guy because you are DATING him.”
- “Non-ironic use of hashtags, except when necessary (like names of places). If you have to hashtag ‘nails’ or ‘dress’ in every picture I am annoyed.”
- “TBT, MCM, WCW or any other made-up day as an excuse to post more pictures (like National Siblings Day?)”
- “Monitoring weight loss via half naked selfies”
- “When someone checks in so much they are stalkable”
- “Posting a clever gym status faithfully every day”
Gaming the system:
- “When people or companies buy thousands of followers on Twitter/Facebook and you can tell because no one engages with their content. So unethical!”
- “Scheduled tweets that are obvious”
- “When people post something and realize it’s not getting the attention they want, so they take it down and put it back up later at a more strategic time.”
- “When girls find ways to somehow morph into giraffes and find a way to angel their neck into a photo.”