Mobile email stats: infographic
With stats like these, all businesses need to start optimizing their email campaigns for mobile, like, yesterday.
- A new study finds the majority of email messages will be read on mobile devices by the end of 2012
- 88% of people check their email via mobile on a daily basis
- 50% of US cell phone owners have a smart phone + 51% of that audience accesses Facebook via their phone (How do Americans use their smartphones)
Despite this, many companies have yet to adapt. Econsultancy’s recent Email Marketing Census found that 39% had no strategy for mobile email, while 48% were unaware how many of their emails were opened on phones.